Fordham Law


Will Coco Rocha Sue Elle Brazil For Airbrushing Her Bodysuit Off?

Susan Scafidi in Grazia, April 25, 2012

Media Source

Ooh! Take a look at Coco Rocha looking utterly ravishing on the cover of Elle Brazil's May issue. Her burgundy hair has been pulled into a tight centre parting, her cheekbones are looking sharper than ever and her ample assets are peeping through a blue sheer dress that could be mistaken for nothing but a fancy body tattoo. But despite the stunning shot, the Canadian-born beauty isn’t too happy with the result.

The outspoken model took to her Tumblr account yesterday to explain that she was actually wearing a bodysuit when the photo was taken and is furious that it was photoshopped out to give the impression that she was naked. ‘This was specifically against my expressed verbal and written direction to the entire team that they not do so,’ Coco – who has a no nudity policy – writes. ‘I’m extremely disappointed that my wishes and contract was ignored.’

And it seems that Coco could take her fight all the way to the courtroom. ‘If her policy against no nudity or partial nudity was part of her written contract, then she can sue for breach of contract and potentially collect monetary damages,’ Susan Scafidi, the founder of Fordham University's Fashion Law Institute, tells Fashionologie. ‘It's possible that she could ask a court to stop distribution of the magazine, but that would probably be a long shot.’

Although it’s customary for the whizzy Photoshop airbrush to be used in magazines, when the cover girl expresses her discomfort at being undressed without her approval, should action be taken? Or is it just part of the job that a model doesn’t know how the shoot will turn out? ‘I strongly believe every model has a right to set rules for how she is portrayed,’ Coco says and it’s understandable that she wants to have some control over her own image, especially as one inappropriate shot could potentially damage her career. We want to hear your thoughts…