Silvia Hodges PhD
Fordham University School of Law
140 West 62nd Street
New York, NY 10023
Authored a book on law firm marketing for WoltersKluwer/UTET (2007) and frequently lectures and publishes on law firm marketing.
Hodges, S. & Young, L. (2009). Unconsciously competent: Academia’s Neglect of Marketing Success in the Professions. Journal of Relationship Marketing. Vol. 8. Issue 1. January. pp. 36-49.
Hodges, S. (2009). Opinion: The trusted adviser? Legal Marketing Magazine. Vol. 4, No. 1. p. 7.
Hodges, S. (2009). How the Legal Services Act is Changing the UK Landscape. Strategies-The Journal of Legal Marketing. Vol. 11. No. 3. pp. 6-14.
Hodges, S. (2009). Why the Time is Right for a College-Level Course in Professional Service Firm Marketing. CPA Practice Management Forum Journal. Vol. 5. No. 8. August. pp. 5-10.
Hodges, S. (2008). A marketing renaissance… The state of legal marketing in Italy. Of Counsel Magazine. Vol. 27. No. 1. pp. 13-15.
Hodges, S. (2008). Legal marketing in Latin America… Amid more activity, many regional law firms still lack strategic direction. Of Counsel Magazine. Vol. 27. No. 2. pp. 12-16.
Hodges, S. (2008). New For-credit College Course Proves Legal Marketing is Not Over. Law Marketing Portal. March 20. http://www.lawmarketing.com/pages/articles.asp?/Action=Article&
Hodges, S. (2008). Do lawyers respect and value marketing? Of Counsel Magazine. Vol. 27. No. 6. pp. 9-13.
Gonçalves, M.A.P. & Hodges, S. (2008). Legal marketing around the globe: Focus on Latin America. Strategies-The Journal of Legal Marketing. Vol. 10. No. 1. pp. 10-11.
Current research projects
“The buying behavior of GCs in DAX30 companies”; comparison to the buying behavior of GCs in FTSE100 companies
“Loyalty: Do clients choose the firm or the individual lawyer?” with Young-Kye Kim (Harvard Law School, PLP)
“Drivers of profitability in the legal services sector” with Stine Grodal (Boston University Business School)
“A cause analysis of why legal service firms fail” with Stephen Mayson (The College of Law)